Why The Findability Formula is Different
I wrote this book for business owners who are frustrated with a website that they can’t seem to get into the first page of search results.
I know to be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to, and large corporations with tremendous Search Engine Marketing budgets are dominating those top spots.
I believe top search engine presence should be for everyone, not just large businesses and Internet geeks like me, which is why I wrote The Findability Formula.
My hope is to equip business owners with the tools they need to ensure their company is front-and-center when prospects are searching for solutions.
I sincerely hope my book helps uncover the mystery around Search Engine Marketing, and that with my Formula, you will watch your website steadily grow and dominate the keywords in the search engines that get your REAL business from the Internet.
Please follow-me on Twitter, YouTube, or Facebook to see where my book takes me. I am excited for what lies ahead and how this book will hopefully change the relationship between web site owners and their search engine results.
Make Every Click Count.
Heather Lutze is now a Monthly columnist for Website Magazine. Check out her free Internet Marketing Tips in each article.
The Findability Formula: The Easy, Non-Techncial Guide To Search Marketing | Promote Your Page Too
Read Current Amazon Reviews:
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Lutze’s The Findability Formula is an absolute necessity for anyone looking to use search engine advertising as part of their Internet marketing strategy. She covers every critical step; from finding the right keywords for your business, to writing the best ads, and then how to tweak those ads to ensure effectiveness with your campaign. Her stories, anecdotes, and real world case studies make this book a fun and easy read. As an author of a Search engine marketing book myself, I know the difficult balance of writing a technical book in a non-technical way. She nails it. Run, don’t walk and pick up this book today!
Corey Perlman  Best Book Ever on the Topic of Search Engine Marketing!, September 6, 2009 |
I have been fortunate enough to hear Heather Lutze, the author of this book, speak in person. She is an outstanding expert on the topic of Search Engine Marketing. Her book is written in “layman’s” terms, with easy to understand language and examples that anyone can follow.
If you are a beginner or seasoned Search Engine Marketer, or just want to learn what you need to know to be successful in SEM, you need to read this book. Don’t waste a penny of your money on PPC before you read this book. Heather provides practical information that you can apply immediately to your search engine marketing campaigns to gain instant improvements to your SEM results. Do yourself a favor and get this book!
Janine Soika, Director of Channel Marketing, Verio Inc.
Step by Step Guide for Pay Per Click on Google & Yahoo, September 10, 2009
There is a LOT of chaos in the world of internet search engine strategies. It’s easy to ignore and/or forget the basics. Heather Lutze’s book The Findability Formula is a powerful tutorial that frames the basics of internet search engine strategies AND explains the complexities of Pay Per Click advertising. She makes a strong case for using PPC as the foundation for your Search Engine Optimization efforts. Her reminder to focus on the customer first by delivering a good user experiences should be a wake-up call to many company web designers. With sections on Keyword Selection, Buying Cycles, BrainStorming, Writing PPC Ads for Google and Yahoo, Explaining Quality Scores, Click Through Rates, Bids and Budgets, this book is essential reading for both beginning advertisers AND seasoned pros. The Findability Formula has helped me re-energize my innovation consulting and brainstorming training business and already paid for itself many times over. John Storm, The Innovation Strategist, [...]
