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Heather News
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Just finished a great book for anyone venturing into the world of Pay Per Click advertising. The Findability Formula by Heather Lutze is an easy read and not too technical but very helpful in understanding and navigating the Pay Per Click arena. You’ll find a step by step guide in determining your targeted keywords, writing ad copy and creating landing pages for your Pay Per Click campaigns. Heather offers up lots of great advice and tips for getting the most out of your PPC spend. The book focuses predominately on setting up a Google AdWords account, however once you’ve set up a successful campaign in Google you can import that information into the other search engine PPC programs on Yahoo! and MSN. – Blogger Michelle Harrington
