Visit HeatherLutze.com for more detailed information.

The Internet offers unparalleled access to worldwide customers, but in order to take advantage of the opportunities this presents, customers must be able to find the right business on the web and be prompted to say “yes” at the just the right point in their search.

Heather Lutze’s keynotes, breakouts and presentations teach audiences the art of being found on the Internet and how to connect with customers along their “path to purchase” as detailed in her book The Findability Formula.  Her interactive multi-media presentations pull back the curtain on the secrets to search marketing success for any business or industry.

Her eye-opening presentations are for everyone who wants to have an impact on their organization’s visibility and profitability.

Heather’s talks get rave reviews from audiences with a wide range of Internet marketing skill levels, from beginners to savvy search marketers, and from techno-phobes to techno-pros. Topics can be customized to address specific audiences and fit any time frame.

Heather’s Internet marketing topics include:

The Findability Formula: The Easy, Non-Technical Approach To Search Engine Marketing (Based on Best Selling Book)

To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions?  Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign.
Search Engine guru Heather Lutze has cracked the code for driving the right online customers to your virtual door – when they are ready to buy! Heather draws back the curtain and reveals what web developers and computer nerds don’t want you know.

This high-energy, irreverent, and wildly-informative presentation is not just for geeks, but designed for everyone on your team responsible for attracting customers and driving sales

Your Twitters Hurt My Facebook When I’m LinkedIn
Optimize Social Media Marketing to Get Consumers to Your Website

This session will give attendees actionable tactics they can implement immediately to get their website ranked higher in search engine results and dominate the first page of search results.  Participants will learn how to use keywords effectively with Twitter, LinkedIn, YouTube, Facebook, and their own company website to increase your rankings.

The audience will gain strategies, tactics, tools and tips to optimize their social media marketing efforts in conjunction with their website. Social media marketing, just like a website, can be so much more than just an online brochure. Optimizing their social media correctly, using free and low-cost tools and Heather’s strategies, website owners can dominate the first page of search engine results. This is extremely important because if businesses are not on the first page of search results, they do not exist on the Internet.  These strategies will insert them in the optimal phase of the their target consumers’ searches and will drive more qualified, buying traffic to their site.

Ultimate Emerson Program
In a recession economy, Heather understands the importance of getting attendees to your event, and has created this turn-key package to drive the hype for your event and give your attendees support, tools and strategies well before and after your event. The emerson program can include a pre and post Webinar Event, a two-hour keynote,  Heather’s book & audio cd-set for each attendees, and social media promotion of your event before, during and after it occurs. Additionally, Ultimate Emerson planners will receive a 20% discount on all future bookings.

An Emerson Program for Your Event Can Include the Following:
Event planners can pick and choose elements, based on overall event goals

Cutting Edge Marketing For Your Event

• Webinar Event; Topics of your choice to hype the Event
• Webinar Event; Topics of your choice to hype the Event
• A Custom YouTube Video to ANNOUCE the event and get attendees “Fired Up”.  Custom URL to send to Event Attendees!
• 1 Pre-Event Learning Webinar (Web-based Seminars)
• Topics can include (but are not limited to)

- Paid Search
- Local Search
- Social Media Marketing
- Pod-Casting

• All members receive The Findability Formula Book & Audio 4-CD set at 50% Discount two weeks BEFORE EVENT, to hit the ground running for Search Marketing.
• Heather will Twitter Your Event Twice Weekly until Event Date
• Heather will Blog in her highly rated blog and Title it with your Event Name. This will index on Google within 24 Hours
• Heather will announce the event in LinkedIn to drive more registrations for your event.

Day of Event

• Setup Twitter Group for Your Event – Event Managers can see the “tweets” during the event. You can announce to group before event.
• 2-hour Live Keynote Event, at the location of your choice – This session will reinforce all the learning’s from the prior events.

Reinforcing The Learning AFTER The event!

• 1 Post Event “Thank You” YouTube Video! – You can send to all your attendees after the event.
• 1 hour Post-Event Webinar to talk about progress and issues.
• Books and CD’s for event organizers up to five packets sent after the event.
• 20% Discount off of future bookings for Heather to speak in the coming year(s).

For a customized presentation, more information about any of these topics or to explore a presentation/consulting combination, please call us at 1-888-588-9326 or send an e-mail inquiry.