Tools
Tools Referenced in the Book, by Chapter
Chapter 1:
Wikipedia article for Findability
Chapter 2:
Chapter 6
MSN AdCenter Excel Add-In Tool
Chapter 9
National Retail Federation, Top Retail Holidays
Chapter 10
Chapter 11:
Yahoo! Search Marketing Quality Index
MSN AdCenter Quality Score Beta
Chapter 12
Google AdWords Traffic Estimator
Chapter 13:
Chapter 14:
Chapter 16:
Bruce Clay Keyword Density Tool

